eCommerce Brand Enforcement: Practical Legal Strategies for Protecting Online Brands as They Scale

Mario Simonyan, CEO & Founder | ESQgo, P.C

Mario Simonyan is the CEO and Founder of ESQgo, P.C., an experienced intellectual property attorney whose firm focuses on the unique legal challenges modern eCommerce businesses face on platforms including Amazon and Walmart. Before founding ESQgo, Mario built and sold two seven-figure Amazon businesses, giving him a working understanding of the operational, IP, and platform-enforcement realities his clients face every day. His practice brings modern legal solutions to brand owners navigating Amazon account suspensions, ASIN suspensions, IP complaints, listing hijacking, Brand Registry issues, AAA arbitration, and Walmart marketplace disputes. He has been recognized as a Super Lawyers Rising Star from 2020 through 2022, a designation received by only 2.5% of California lawyers.

• Education & Credentials

Mario earned his Juris Doctor from Thomas Jefferson School of Law in San Diego, California, in 2014, where he received the Jefferson Medal, the CALI Excellence For The Future Award, and the Witkin Award For Academic Excellence in 2013. He earned his Bachelor of Science in Management from Pepperdine University, Graziadio Business School, in Malibu, California, in 2010. He is admitted to practice before the California State Bar (2018), the United States District Court for the Central District of California (2021), and the Washington State Bar (2022).

• Recognition & Leadership

Mario has been named a Super Lawyers Rising Star from 2020 through 2022, a recognition reserved for the top 2.5% of California attorneys. He was featured in Bloomberg in March 2021 in the article “Amazon Merchant Kicked Off Website Spent $200,000 to Get Justice,” recognized by Los Angeles Magazine as one of Southern California’s Top Young Attorneys in August 2020, and featured in the LexisNexis Attorney Spotlight in November 2019. He was also featured in Alt Legal’s Beyond The Docket in January 2020.

• Professional Involvement

Mario is a frequent speaker on intellectual property and eCommerce enforcement issues, including a featured speaking engagement at the White Label Expo in Las Vegas in September 2021 on “Leveraging Trademarks To Fight Counterfeits In The Age of e-Commerce.” Through ESQgo, P.C., he leads the development of the firm’s BELU™ Brand Enforcement program and Quantum Appeals practice, focused on systematic protection of online brands across Amazon, Walmart, and other major eCommerce platforms.

• Experience

Mario’s practice areas include Amazon Law (Amazon Account Suspension, Amazon ASIN Suspension, Amazon IP Complaint, Synthetic Arbitration “SynArb,” Amazon Listing Hijacking, Amazon Brand Registry, and Amazon AAA Arbitration), Walmart eCommerce Law, Intellectual Property Law, Trademark Law, and Copyright Law. His representative matters include Dream Big Media Inc. et al v. Alphabet Inc. et al. in the Northern District of California, multiple AAA arbitrations against Amazon.com Services LLC, and a series of Trademark Trial and Appeal Board cancellation proceedings, including ESQgo PC v. Yandy Reyes, Packard American Motor Company Ltd. matters, Jake Briscoe v. Miramax, LLC, Alpha Awards and Engraving LLC v. Off The Show, Aerie Packard, Ltd. v. Packard Holdings, Inc., Baby Brielle, Inc. v. Zorluteks Tekstil Ticaret ve Sanayi Anonim Sirketi, KetoConnect LLC v. Natasha Bourdon, and Kevin H. David v. Manjul Bose. Before practicing law, Mario built and sold two seven-figure Amazon businesses.

SESSION 1 — How Brand Enforcement Issues Really Start | 1:00pm – 1:10pm

Examine the most common ways counterfeiters, hijackers, and bad-faith competitors exploit platform rules across Amazon, TikTok, and Walmart, and identify why these problems often go unnoticed until revenue is already impacted.

SESSION 2 — Preventative Brand Enforcement, Not Cleanup Work | 1:10pm – 1:25pm

Walk through what legal infrastructure should look like before enforcement actions, takedowns, or account issues arise, and identify where eCommerce brands most often cut corners on protection before scaling.

SESSION 3 — Platform Enforcement vs. Courtroom Remedies | 1:25pm – 1:35pm

Compare how marketplace enforcement operates differently from traditional litigation and apply practical guidance for counseling clients navigating both platform takedowns and federal court proceedings at the same time.

SESSION 4 — Patterns We See When Brands Scale | 1:35pm – 1:45pm

Analyze the recurring failure points that emerge when eCommerce brands grow quickly without legal safeguards and learn how attorneys can identify these risks early during a client’s growth cycle.

SESSION 5 — Advising eCommerce Clients as Ongoing Counsel | 1:45pm – 2:00pm

Shift from reactive problem-solving to proactive brand protection strategies that align with how eCommerce businesses actually operate, including ongoing counsel relationships, enforcement playbooks, and recurring portfolio reviews.