Turning Practice Group Leaders into Revenue-Focused Attorney Leaders

Catherine Alman MacDonagh | Legal Lean Sigma Institute

Catherine Alman MacDonagh, JD is the CEO and Founder of the Legal Lean Sigma Institute, a co-founder and advisory board member of the Legal Sales and Service Organization, and a recognized innovator in the legal industry. With nearly 30 years of experience, she focuses on helping legal and business professionals work more effectively together by improving workflows, reducing inefficiencies, and driving sustainable change. Catherine integrates methodologies such as process improvement, project management, change management, and design thinking to enhance client service, communication, and operational performance. She is also an accomplished author and speaker, known for delivering practical, actionable strategies that strengthen both people and organizational outcomes.

• Education & Credentials

Catherine Alman MacDonagh holds a Juris Doctor (JD) and brings decades of experience applying structured methodologies such as Lean Six Sigma, project management, and change management within the legal industry.

• Recognition & Leadership

Catherine Alman MacDonagh is recognized as a leading innovator in legal operations and service delivery, demonstrated through her role as Founder and CEO of the Legal Lean Sigma Institute and her leadership as a co-founder and advisory board member of the Legal Sales and Service Organization.

• Professional Involvement

Catherine Alman MacDonagh is actively engaged in the legal industry as a speaker, educator, and thought leader, sharing insights on workflow optimization, client experience, and service excellence. She also contributes through her authorship of multiple business books for legal professionals, including Lean Six Sigma for Law, Second Edition.

• Experience

Catherine Alman MacDonagh has nearly 30 years of experience working with legal and business professionals to improve operational performance and collaboration. Her work includes applying tools from process improvement, project management, planning, change management, strategic account management, and design thinking to help organizations build competitive advantages, enhance efficiency, and deliver higher-quality client service.

David Freeman J.D. | David Freeman Consulting Group Inc

David H. Freeman, J.D. is a former practicing lawyer from New York, an award-winning consultant, and a two-time best-selling author recognized for his work in law firm business development and leadership. Over a career spanning more than 30 years, he has trained and coached over 10,000 lawyers across more than 260 law firms worldwide, including work with over half of the Am Law 200. He is a member of the National Law Journal Hall of Fame, having been voted the #1 business development consultant and coach in the United States for several consecutive years. David is also the creator of Lawyer BookBuilder, a structured training and accountability program designed to help lawyers become effective rainmakers, and BD Buddy, a technology platform that supports the development of firmwide business development cultures.

• Education & Credentials

David H. Freeman holds a J.D. and is a former practicing lawyer from New York. His credentials are further distinguished by his extensive career as a consultant, coach, and author in the legal industry, focusing on business development and leadership.

• Recognition & Leadership

David H. Freeman is a member of the National Law Journal Hall of Fame and has been voted the #1 business development consultant and coach in the United States for several consecutive years. His leadership in the field is also reflected in his development of Lawyer BookBuilder and BD Buddy, both of which are designed to enhance business development skills and culture within law firms.

• Professional Involvement

David H. Freeman has been deeply involved in the professional development of lawyers and law firms worldwide, training and coaching over 10,000 attorneys across more than 260 firms, including over half of the Am Law 200. Through his consulting, writing, and program development, he continues to influence how legal professionals approach business development and leadership.

• Experience

David H. Freeman brings more than three decades of experience in coaching, consulting, and training lawyers on business development and leadership. His work includes collaborating with over 260 law firms worldwide, including a significant portion of the Am Law 200, and helping attorneys build sustainable client development practices. He is the author and co-author of 16 books on law firm business development and leadership and has created programs such as Lawyer BookBuilder, which provides structured training and accountability, and BD Buddy, a technology platform designed to foster firmwide engagement in business development.

SESSION 1 – Mastering Cross-Selling Within Legal and Ethical Boundaries | 1:00pm – 1:15pm

In this session, David Freeman will teach attendees how to learn proven techniques to expand client relationships across practice groups, offering practical insights and guidance for real-world application.

SESSION 2 – Identifying Intrinsic Motivators That Drive Attorney Behavior | 1:15pm – 1:30pm

Discover what truly motivates lawyers beyond compensation by uncovering personal drivers, professional aspirations, and behavioral triggers that lead attorneys to consistently engage in revenue-generating business development activities.

SESSION 3 – Performance Metrics and Gamification in a Law Firm Setting | 1:30pm – 1:45pm

Apply measurable benchmarks and game-based elements to track business development progress, foster healthy competition, and transform routine revenue activities into engaging experiences that drive consistent attorney participation and results.

SESSION 4 – Creating Systems for Long-Term Implementation | 1:45pm – 2:00pm

Build structured frameworks, follow-up cadences, and reporting mechanisms that hold attorneys accountable to business development commitments, ensuring strategies remain active long after initial training and momentum naturally fades.

BREAK | 2:00pm – 2:10pm

SESSION 5 – High-Impact Client Development Skills Among Your Lawyers | 2:10pm – 2:40pm

Equip your attorneys with refined skills for client outreach, relationship deepening, opportunity identification, and trust-based conversations that convert existing relationships into expanded engagements and predictable new revenue streams.