AI and Consumer Protection: Opportunities, Risks, and Best Practices (2024 Edition)

Session I - Artificial Intelligence and Consumer Protection: What You Need to Know – Matthew D. Kohel

This session will cover the recent increase in consumer protection enforcement actions brought by regulatory bodies regarding artificial intelligence (AI) and the legal and practical implications for businesses. Attendees will gain insights into regulatory expectations and actions relating to the use of AI, governance, risk management, and compliance strategies, and the landscape of applicable state and federal laws.

Key topics to be discussed:

• Recent enforcement actions involving claims of “AI washing,” or misleading statements about a company’s use of AI
• An examination of laws that are designed to protect consumers from discriminatory and other negative outcomes when AI is used
• How a company can develop and implement an AI governance program to reduce the risks of potential harms from the deployment of AI tools

Session II - Legal Pitfalls and Compliance for AI Chatbots – Jonathan Bench

With businesses increasingly adopting AI-driven tools to improve customer service and engagement, it is essential to understand the legal risks associated with data privacy, liability, compliance, and ethical concerns. Attendees will learn how to help clients mitigate these risks while ensuring that AI chatbots are compliant with current regulations, protecting both the business and its customers.

Key topics to be discussed:

• Data privacy and protection laws
• Liability issues
• Ethical considerations
• Contractual obligations

Date / Time: November 22, 2024

• 2:00 pm – 4:10 pm Eastern
• 1:00 pm – 3:10 pm Central
• 12:00 pm – 2:10 pm Mountain
• 11:00 am – 1:10 pm Pacific

Closed-captioning available