Digital Reputation Management for Lawyers: Building Online Credibility that Drives Referrals and Client Trust

Mark Riley | Practice Made Perfect

With over 20 years of experience in Digital Marketing and more than 12 of those years working exclusively with law firms, Mark’s extensive background in Data Analytics, Conversion Rate Optimization (CRO), Paid Search (PPC/LSA), Search Engine Optimization (SEO) and web development has enabled him to successfully work with hundreds of clients across a wide variety of vertical markets.

His expertise, combined with AI-driven insights, has led to industry-leading conversion rates and helped clients achieve premium rankings in organic search results, including top visibility in high-intent, AI-generated search experiences.

Prior to his work at PMP, Mark owned his own online marketing agency, which contributed to his comprehensive knowledge of the most cutting-edge internet marketing strategies currently available. With an emphasis on data analysis, UX and detailed research, Mark brings his extensive digital advertising experience to the PMP team.

Gideon Grunfeld | Rainmaking for Lawyers

Gideon started his legal career as a clerk to a Federal District Court judge, followed by almost ten years as a litigator and antitrust lawyer at two of the country’s most prominent law firms. For more than 20 years Gideon has been a consultant and advisor to law firms and a coach to countless attorneys. Throughout his career, Gideon has been a catalyst for lawyers and law firms by helping them find and serve their best clients and referral sources, Gideon comes from a family of lawyers; and he and his team at Rainmaking For Lawyers are dedicated to elevating the status, financial wellbeing, and autonomy of lawyers.

Jonathan Spencer | Rain BDM

Jonathan Spencer is a legal marketing triple-threat: a lawyer by training, more than a decade of high-level in-house business development and marketing experience, and the patience of Job.

Before joining Rain, Jon rose through the ranks in the marketing department of a full-service, 150+ lawyer Midwest firm. If there was a task to execute—pitch prep, public relations, event planning, advertising, social media, ranking submission, branding, rebranding, or website launch—he did it. And he continues to do those and other projects for our clients today. Jon is the conductor whose wide-ranging project management, quality assurance, and client service experience help him orchestrate law firms’ long-term strategies and short-term activities.

If we had to identify the one talent that sets Jon apart, it’s his technical aptitude. There is no new thing or next big thing that escapes his curiosity, including the latest in marketing automation, CRM systems, digital ad platforms, and even audio and video editing software.

Jon plays many roles for our clients, including stage manager, chief of staff, and friendly taskmaster, to name a few. No matter which hat he wears, he works behind the scenes to make others look good and keep projects on or ahead of schedule. He may stand just outside the spotlight, but make no mistake—he’s a driven leader with proven legal marketing chops.

Alexia Bedat | Klaris Law

Alexia’s clients range from podcast and audiobook production companies to documentary filmmakers, TV producers and studios. She supports content creators from early deal-making stages through to development and distribution and as clearance counsel.

Passionate about the audio industry, Alexia leads the Podcasts & Audio team at Klaris. She works closely with founders, heads of audio and producers across their slates, both in a business and legal affairs capacity. Her practice includes negotiating and drafting host deals, slate/first-look agreements, distribution and sales arrangements, IP development and adaptions and all forms of licensing and releases. She seeks to help content creators develop their IP responsibly and adapt to evolving technologies and emerging distribution models, always in the context of the unique collegial nature of the audio industry. As a bi-national herself, Alexia also works with non-US production companies on their US-facing deals.

Alexia is a regular speaker on trends and developments in the media & entertainment industries, with appearances in the US and abroad, including South by Southwest (SXSW), ARinAction, Rights Tech Summit, Digital Entertainment World, The Podcast Academy, The Podcast Show (London) and Paris Podcast Festival and guest spots on podcasts such as Podcasting Seriously, Velocity of Content, the Binge Factor and Shameless Acquisition Target.

Before joining Klaris, Alexia worked as a law clerk at BuzzFeed, where she supported the news team. Prior to that, she worked as a paralegal at law firms specializing in media law in both London and Paris. She holds a law degree from the University of Cambridge and an LL.M. from Columbia Law School. Alexia is a member of several Media Law Resource Center Committees. Former Co-Chair of the Pre-Publication/Pre-Broadcast Committee, she is now Co-Chair and founder of the newly launched Media Deals Committee, a resource for transactional colleagues from the media bar and entertainment executives.

Born in Switzerland, Alexia is fluent in French, splits her time between New York (where she is admitted to the Bar) and Europe, and is often looking for a place to dance salsa in between.

Session I – Podcasting for Lawyers: Strategies and Practical Steps | 1:00pm – 1:45pm

• Why lawyers should podcast
• Choosing the right format and audience strategy
• Equipment and recording best practices
• Preparation and production workflow
• Launching and sustaining your podcast

Break | 1:45pm – 1:55pm

Session II – A Strategy-Driven Roadmap for Growing Your Online Presence! | 1:55pm – 2:55pm

• Specific tools and strategies for specific audiences
• Strategies to get yourself in front of people you don’t know
• Where and when to use online tools
• What is driving your online presence and why it is important
• And what kind of online presence is the least effective
• How sophisticated your online content should be
• A roadmap for your online presence

Break | 2:55pm – 3:05pm

Session III – Negotiating Podcast Deals: Legal Frameworks for Protecting IP and Structuring Rights | 3:05pm – 3:35pm

• IP ownership vs. control in podcast contracts
• RSS feed and distribution rights
• Derivative works and adaptation clauses
• Valuation and revenue participation disputes

Session IV – From Courtroom to Clicks: Building Your Online Legal Brand | 3:35pm – 4:45pm

• Show up where it counts
• Be the expert they trust

Break | 4:05pm – 4:15pm

• Reach the right people