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Bringing a False Advertising Claim: Claims, regulations, and AI creating ads

0 hour CLE

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Program Summary

This webinar will cover basic principles of advertising law, how to bring a false advertising claim (including industry self-regulation options), federal and state enforcement, and available remedies. We will also cover the legal challenges presented when using artificial intelligence (AI) in advertising—a hot topic in the industry—and present guidelines that advertisers and their counsel should follow to help mitigate risk when using AI to create ads.

Key topics to be discussed:

  • Basic principles of advertising law
  • Advertising claims
  • Substantiation for claims
  • Puffery
  • False advertising claims
  • Industry self-regulation
  • Federal and state enforcement and remedies
  • Guidelines for creating ads using AI

Date / Time: September 26, 2023

Closed-captioning available

Speakers

Agenda

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